Below are the 6 most recent journal entries recorded in turbosem18's InsaneJournal:

Thursday, June 2nd, 2011
8:39 am	Arranging a Successful Organic Traffic Campaign When it comes to SEO optimization, having a strong game plan to bring to the table can make a huge impact on how successful your efforts are. Without the organization that comes along with good planning it will also be harder to keep track of what you've been doing, which means you won't know what has been working for your particular campaign, either. Even the smallest amount of time spent planning your strategy can make a positive difference. You have to consider your goals for the website in question before coming up with an SEO plan. You may just want to get enough traffic to capture a thousand e-mail leads each month, or maybe you are running a massive campaign for a big company across dozens of sites. Obviously, these are very different projects and each will require a different plan of attack. Some people like to focus on one website at a time and try to get it ranking as fast as possible while others will focus on several sites and take their time. You will need to consider the budget and timeline for the project and, no less important, the competition you will be dealing with from other websites already ranking. However, it is important to always remember that SEO is an ongoing process so it is never really “finished.” You should be prepared to continuously invest in SEO to maintain and defend your rankings. Once you have a general idea, you should rewrite your entire plan and break everything down into individual tasks which you can either do yourself or delegate to your team. It is especially important to make sure your goals are reasonable and achievable. It is hard to guarantee certain results when it comes to SEO because you will almost always experience different variables from project to project. There are just too many moving parts and variables to be able to make a blanket guarantee like that. That being said, every real world project requires deadlines because that is just how things get done. What you want to avoid is setting deadlines that involve certain rankings, because it is almost impossible to accurately make a projection like that. For example, if you are working on a long term optimization campaign for a large site, you will want to reassess your campaign on a regular basis to make sure that everything is going as planned. Depending on how the search engines are reacting to your campaign you may find you need to be more or less aggressive. The vast majority of SEO optimization services will review their campaign from project to project. If a webpage ranks earlier than expected than why use up the budget? It may be better to set those funds aside for “maintenance” SEO, which is usually less expensive and requires less work than the initial promotional work necessary to get “on the map” in the search results. (Comment on this)
8:36 am	Ppc Split Testing for SEO It is so easy to split test your campaigns when working online that you should really be ashamed if you're not doing it. Even basic split tests can optimize your ads and overall marketing efforts ten fold. Nobody wants to leave money lying on the table so split testing should be a regular activity if you are running any kinds of ads anywhere online. Many case studies involving simple split testing have shown that this form of optimization is very effective. Sometimes leads and conversions can grow beyond what you ever previously thought would be possible. Track your efforts to see what works and you could find that with a little testing you have a much more effective ad delivery. Split testing should be limited to one or, at the maximum, two variable changes per test. And you should probably really only be changing one factor at a time but if you change similar items, for example, you change the font and in turn need to change the background color, then you can be confident that was the cause of any results you may have. What you absolutely do not want to do is to make every ad unit you test completely different from the previous one. This will yield you almost zero data so unless you somehow get miraculously lucky right off the bat you will be looking at a negative campaign real quick. (Comment on this)
6:27 am	Copywriting Material for the Web A lot of things need to come together in the right way to run a profitable website, and great copy writing is one of the more important items on the list. You can have a beautiful website design and great search engine optimization but if your copy fails to engage the visitors then they are going to look elsewhere. If you're new to copy writing keep reading to learn the basics on how to get started. To write great copy there are a few things you need to know first. For example, did you know that on average less than 30% of people will read past the first paragraph or so? Studies have shown that when people are searching for answers or solutions online they will typically read the first few sentences of the webpage they land on and, if you're lucky, the might skim the rest of the page. Grabbing your audience's attention from the get go is critical. The way to fix this is with good copy writing that engages your users from the very start. If your site is commercial and intended for profit, then chances are your visitors are looking for an answer or solution to a certain problem. It's your job to make you give it to them whether it be in the form of an article, an e-mail newsletter, a product or a service. Get in the mind of your audience and try to deliver what you would want if you were in their shoes. Where your copy goes from here is going to depend on the goals of your page and what you are trying to get your visitors to do. If you are running a website in which you get paid for ad clicks you might be perfectly fine with your visitors only reading the first paragraph or so, because they might click an advertisement on their way out. However, more likely you are trying to sell a product or service and need them to stick around a while longer. If you find yourself having trouble getting your traffic to read all the way through and complete the desired action, you might be better off simply collecting leads than trying to sell something to them right off the bat. Collecting leads is a supremely popular method because it means you can more easily retain your customer and continue to market to them for a long time to come. Hiring a Pay per click management company to run a paid advertising campaign for you can also be an effective method for driving traffic to your site. The circumstances will always be different from keyword to keyword, niche to niche and depending on the project but tracking everything will allow you to go back and make sense of it later. (Comment on this)
5:49 am	Strategy Planning for Your SEO Campaign When it comes to SEO optimization services, having a strong game plan to bring to the table can make a huge impact on how successful your efforts are. Lack of planning can result in an inadvisable strategy of just “throwing links” at the target site and hoping it ranks. Even the smallest amount of time spent planning your strategy can make a positive difference. You have to consider your goals for the website in question before coming up with an SEO plan. Depending on what your goals for the project are, the plan could go many different ways. Some people like to focus on one website at a time and try to get it ranking as fast as possible while others will focus on several sites and take their time. You will need to consider the budget and timeline for the project and, no less important, the competition you will be dealing with from other websites already ranking. However, it is important to always remember that SEO is an ongoing process so it is never really “finished.” You should be prepared to continuously invest in SEO to maintain and defend your rankings. Once you have a general idea, you should rewrite your entire plan and break everything down into individual tasks which you can either do yourself or delegate to your team. It is especially important to make sure your goals are reasonable and achievable. It is hard to guarantee certain results when it comes to SEO because you will almost always experience different variables from project to project. "Instant" rankings are extremely rare and it is hard to replicate so it is better to go with a company like Wisdek who has shown proven results again and again than someone who promises you or your company that they can "rank you number in Google" in a matter of days or less. That being said, every real world project requires deadlines because that is just how things get done. What you want to avoid is setting deadlines that involve certain rankings, because it is almost impossible to accurately make a projection like that. For example, if you are working on a long term optimization campaign for a large site, you will want to reassess your campaign on a regular basis to make sure that everything is going as planned. Depending on how the search engines are reacting to your campaign you may find you need to be more or less aggressive. The vast majority of SEO optimization services will review their campaign from project to project. You might even be able to save some of your budget for later on down the road if you find you get the desired rankings faster than estimated. It may be better to set those funds aside for “maintenance” SEO, which is usually less expensive and requires less work than the initial promotional work necessary to get “on the map” in the search results. (Comment on this)
5:21 am	Link Building Suggestions for Seo Promoting your website with basic link building and optimization efforts is mandatory if you want to have even a mildly successful website. Link building is the concept of using different techniques to increase the popularity of a link to a website in order to increase traffic on said site. Good optimization will eventually snowball into more and more links to your site, building the authority. Once a link is popular it will receive more clicks, once it receives more clicks its traffic will be increased, once its traffic is increased the sites info will be spread a lot more to the public eye and it turns out to be quite a wonderful thing. Of course, it doesn't always work out this way for every website in every industry, but as a general rule it does tend to hold true. This article will tell you how you can do it so pay attention folks. Creating "list" type articles is an old trick that everyone likes to use. People love lists. Think about how many times you have clicked on a link that said, “101 ways to avoid boredom” or “10 tips to making money” People seem to be naturally attracted to lists. Many people think they are fun and that alone can get a lot of links, so much so that it is a common tactic among SEO's and link building services. Plus, it’s a great way to get information in a fast and organized manor and this is appealing to people because thats the reason they’re using the internet in the first place. Using lists can be a great tactic to increase the popularity of your link. People want to get what they are looking for quickly in most cases and this is especially true on the internet. Making your information simple and easy to comprehend by your visitors will attract them to your link. Keep it plain and simple so that it’s straight to the point but at the same time getting across all the necessary info for the user. On the same token take the time to make sure you have as little spelling and grammar mistakes as possible. If users see a lot of mistakes they will not take you as seriously as you want them to. Using a catchy or aggressive call to action with your link can also help you get traffic from people clicking the link itself to visit your site. The more obvious and intriguing it is the more likely they are to click it. Add a picture that links out to the same source to make it more likely the user will land on your site. Anything to increase the chances of the likelihood of them clicking your link. Link Building is a key asset to drawing traffic to your site. After on page optimization, it is the very next step in any organic search based optimization campaign. Make your links easy, informative, and appealing and people will be attracted to your site and then will have achieved your goal. (Comment on this)
5:16 am	Make Sure Your Web Page is Search Engine Friendly Search Engine Optimization, or SEO, is highly desired when designing a new website. SEO is one of the most stable and effective long term traffic generation solutions, and studies have even shown that users who search are as likely if not more likely to make purchases than those who click through to an advertisement. A solid SEO campaign can put your website in the spotlight to the people who need your services or products the most. This article will give you some tips on how to increase your SEO in a couple different methods to help you on your way. Search engines have always loved blogs, mostly because they are so frequently updated. Having a website with a blog that is frequently updated is a factor that will have search engines displaying your site in the earlier search results which can often mean relatively easy rankings and, therefore, easy traffic. Many SEO's believe this is even more important now that Google has made some significant changes to their search algorithm. Optimizing any code or scripts that run on your webpage is another important SEO activity, although many people overlook it. Google searches for special or different content in sites to put in their search engines. Having Javascript or CSS in your HTML code will make it more difficult for google to find your site. If your using a hacked together code base and Google can not read through it easily, your site will probably just be ignored. Structure your website in a logical way. Most like to order their content pages in some sort of heirarchical structure because machines, like Google bot, can easily run through the site and see what is going on. The more pages you have, the more keyword opportunities you have. However, since the recent Panda / Farmer updates to Google's algorithm, it is even more important than ever before to have a good amount of unique, relevant and meaningful content on every page. The search results put the sites in order by relevancy so having pages on your site that are very distinct from one another increases your chances of being seen on a search engine because your site will be very unique in comparison to the other sites that may pop up in the search results. Another great on page SEO tip is to make sure you have your meta tags set correctly. It is somewhat debatable to what extent the search engines consider meta tags these days, but it is easy enough and certainly can't hurt. Meta tags look like this and they are used to give the site an overall topic when it appears in the search results. This is basically your first chance to attract visitors to your site when they see it in the search results so make sure its accurate. Keep in mind that SEO optimization is crucial for the success of your site. Take these tips and implement them into your site and you will be a couple of steps closer to making your site highly viewed in search engine results thus giving you more visits and interest in your site will be on the up and up just as you wanted. (Comment on this)